LinkedIn Sales Navigator: What It Does and How to Get Results From It

If you sell to businesses, you already know the hard part isn't writing the message. It's working out who to send it to. LinkedIn Sales Navigator exists for that step.

It is not a bigger version of LinkedIn Premium. It's a different tool with its own search, its own inbox and its own home feed, all built around finding and tracking buyers.

What makes it different from Premium

On normal LinkedIn you search by title, location and company. In Sales Navigator you can combine dozens of filters: seniority, years in role, company headcount, headcount growth, industry, recent job changes, whether someone has posted lately, and more.

That precision is the product. Instead of 40,000 results for "marketing manager", you get 180 marketing leaders at software companies with 50 to 200 staff who changed jobs in the last three months.

Core features

Advanced lead and account search. Search for people or for companies, then save the search so new matches appear automatically.

Lead and account lists. Save prospects into lists and keep notes on each one. This is where Sales Navigator starts to replace the spreadsheet most people use.

Alerts. You're told when a saved lead changes job, posts, or appears in the news, and when a saved account raises funding or hires heavily. Each alert is a reason to get in touch that isn't "just checking in".

50 InMail credits a month. Enough for steady outreach, especially as credits return when people reply.

Buyer intent signals. Sales Navigator highlights accounts where people have been viewing your company or engaging with your content.

A note on plans

Sales Navigator comes in tiers, usually called Core, Advanced and Advanced Plus. Core has the search, lists, alerts and InMail that individual sellers need. Team sharing features and CRM synchronisation with tools like Salesforce or HubSpot sit in the higher tiers. Check which tier you are getting before you assume a CRM connection is included.

How to use it well

Most people who are disappointed with Sales Navigator treat it as a bigger address book. It works better as a routine.

• Build one tight search for your best customer type and save it.
• Add 20 to 30 leads a week to a list instead of 500 at once.
• Start each morning with alerts. A job change or a new post is your opening line.
• Use the "changed jobs recently" filter. People new in a role are often reviewing suppliers and tools.
• Keep InMails short and specific, and send connection requests alongside them.

Thirty well-chosen conversations beat three hundred cold templates, and they keep your account in good standing with LinkedIn.

Who should use it

Sales Navigator fits B2B sales reps, agency owners, recruiters working niche markets and founders doing their own outbound. If prospecting is a weekly task, it saves real time.

If you only need to reach a handful of people a month, LinkedIn Premium Business is cheaper and simpler.

LinkedIn Sales Navigator availability and pricing around the world

Sales Navigator is available to LinkedIn members in most countries, with pricing set per country and tax added where it applies. The search filters cover LinkedIn's global member base, so you can prospect into any market from wherever you are.

Results depend on how widely LinkedIn is used in your target country. It is strongest in North America, Europe, India, the Gulf and much of Asia-Pacific, and thinner in markets where professionals favour other networks.

Premium Business vs Sales Navigator Core: quick comparison

LinkedIn Sales Navigator pros and cons

Getting Sales Navigator through CodeX Link

CodeX Link lists LinkedIn Sales Navigator in its marketplace. Message the team on WhatsApp to confirm the tier, the price and how activation works before you order.